This is a visual design for FNAC. It is inspired by the tradition of the Chinese literary class gathering. According to the historical records, the intellectual that time likes to gather in nature and do activities such as reading poems, painting and do calligraphy drinking and singing. Today, people’s gathering has been a shift toward technologies. FNAC has been a major brand for technology and cultural entertainment.
Zishi took the concept and made the ancient characters having fun with modern activities. In the theme, viewers can see the collision of elements such as ancient and modern, Chinese and Western with a sense of humor in the visual.
client | fayaque (FNAC)
design agency | Zishi Studio